Lowe’s
Brand Development . Creative Development . Private Brands . Campaigns . Environmental Design • Still Photography and Film Direction
Jeffrey worked within the hardware giant’s marketing and communications department. He built collaborative relationships with the merchandise, CX, UX, HR and communications teams for seasonal lines, private brands, services and internal communications.
Outdoor Power Equipment
Jeffrey also helped Lowe's close the gap on its competition in the outdoor power equipment arena by creating a better in-store experience, developing print and digital communications, and directing and producing all lifestyle and product shoots. As a result, sales rose by over 50%.
Lowe’s Project Services
Jeffrey worked with the Project Service team to develop digital and in store campaigns. He managed the strategy, content development through final production and implementation.
Lowe’s Movers Campaign
Jeffrey worked with the Movers team to develop the strategy and campaign concepts. He managed the entire direction of all film and still development through final production. The program exceeded the goals of the business.
