Liquid Wrench

Integrated Campaign . Digital and Print

Since 1941, Liquid Wrench has created premium lubricating, penetrating and protecting products for people who know that their choice of tools can make all the difference. Jeffrey was commissioned to concept and create a new campaign for the professional consumer.

Concept Statements:

Be the Hero Why do superheroes get all the glory? Real men and women do incredible things every day. They sweat hard and make miracles happen. And they do it best when they have the right tools for the job. With six distinct products engineered for specific jobs, Liquid Wrench gives the real heroes the extra something they need to do their jobs the right way.

The Things You Love We all work for something. Whether it’s pride, money or something else altogether, one thing’s for sure: We always look forward to when the work’s done. Liquid Wrench helps you get there, with products engineered to get through every job the quickest way possible. 

Tough As Tradition Tough isn’t created overnight. It takes generations of hard-earned experience. That’s what we pour into Liquid Wrench, and that’s what our customers depend on. So, whether they’re on the job, in the shop or at home, they have the strength to keep the job going.